To enhance the influence of the HELI brand in Saudi Arabia and the wider Middle East market, and to ensure the smooth implementation of publicity and promotional activities relating to HELI Middle East FZCO’s participation in the Saudi Warehousing & Logistics Expo in September 2026, HELI Middle East FZCO hereby conducts competitive quotation procurement for the publicity service project. Qualified suppliers are welcome to participate and submit quotations.
I. Project Name
Publicity Services for HELI Middle East FZCO’s Participation in the Saudi Warehousing & Logistics Expo in September 2026.
II. Procurement Method
Competitive quotation procurement.
III. Service Period
From the date of contract signing until the completion of the publicity and promotional activities for this exhibition. The exhibition is the Saudi Warehousing & Logistics Expo, scheduled to be held from September 8 to September 10, 2026, in Riyadh, Kingdom of Saudi Arabia.
The service period of this project covers the full cycle of activities, including pre-event planning and warm-up publicity, on-site communication during the exhibition, post-event follow-up promotion, and review of publicity results. The purpose is to maximize the brand communication impact of this exhibition, rather than limiting the scope to on-site publicity services during the three exhibition days only.
IV. Scope of Services
The supplier shall provide pre-event, event-period and post-event publicity and promotional services based on the publicity needs of HELI Middle East FZCO for its participation in the Saudi Warehousing & Logistics Expo in September 2026. The services shall include, but are not limited to, the following:
(1) Develop an integrated brand communication plan centered on the exhibition as a key communication milestone, in line with the exhibition theme, brand positioning and publicity objectives, and leveraging the exhibition opportunity to expand both the depth and breadth of publicity;
(2) Plan and develop publicity content for the exhibition, including the drafting and optimization of press releases, promotional copy, social media copy, interview outlines, and other related content;
(3) Carry out pre-event warm-up publicity, including but not limited to social media promotion, media invitations, release of exhibition information, customer engagement and traffic generation activities, and other related activities;
(4) Provide on-site publicity support during the exhibition, including photography, videography, short-video shooting, interview documentation, on-site activity coverage, and other related activities;
(5) Organize, edit, produce and deliver exhibition-related photos, videos and publicity materials;
(6) Assist with media releases and promotional communication, including news releases, industry media coverage, social media dissemination, and other related activities;
(7) Conduct a post-event publicity review, including communication data collection, publicity effectiveness analysis, and submission of a summary report;
(8) Other related services requested by the purchaser based on actual publicity needs for the exhibition.
V. Supplier Qualification Requirements
(1) Legally registered and validly existing enterprises or organizations with the capacity to independently assume civil liabilities;
(2) Good commercial reputation and no major violations of laws or regulations in the past three years;
(3) Relevant experience in exhibition publicity, brand promotion, media communication, social media operation, public relations services, or similar services;
(4) Experience in publicity and promotion in the Middle East region or the Saudi market is preferred;
(5) Ability to plan, write and execute English publicity content; suppliers capable of providing Chinese, English or Arabic support according to project needs are preferred;
(6) A stable project execution team capable of responding promptly and completing publicity tasks as required by the purchaser;
(7) Other conditions required by applicable laws and regulations.
VI. Quotation Submission Documents
The quotation documents submitted by suppliers shall include, but are not limited to, the following:
(1) Company profile and business license or lawful registration certificate;
(2) Publicity service proposal for the project;
(3) Introduction of the project execution team and explanation of relevant personnel experience;
(4) Past similar project cases or performance evidence;
(5) Detailed quotation sheet specifying each service item, unit price, total price, and the scope of costs included;
(6) Description of service period, deliverables, and response mechanism;
(7) Other relevant documents that demonstrate the supplier’s service capability.
VII. Evaluation Principles
The purchaser will follow the principle of “comprehensive evaluation and selection of the best-qualified supplier.” A comprehensive evaluation will be conducted based on supplier qualifications, project experience, service proposal, execution team, service responsiveness, past cases, quotation reasonableness, and other relevant factors, after which the successful supplier will be determined.
VIII. Submission of Quotation Documents
Please send the electronic quotation documents to the designated email address by 18:00 on June 29, 2026.
Email address for quotation submission: marketingmea@helichina.net
IX. Other Matters
(1) The purchaser reserves the right to adjust, suspend, or terminate this procurement activity according to actual circumstances;
(2) Suppliers shall ensure that the submitted materials are true, complete, and valid. If any false materials are identified, the purchaser has the right to cancel the supplier’s eligibility to participate in the procurement or to be awarded the project;
(3) Matters not covered in this notice shall be subject to subsequent notices issued by the purchaser or relevant procurement documents;
(4) The final interpretation of this notice rests with HELI Middle East FZCO.
This notice is hereby issued.
HELI Middle East FZCO
June 24, 2026